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Last updated 19 / 05 / 2018

Privacy Policy & Cookies Policy for The Cave Shrewsbury Ltd. 

Privacy Policy

The Cave Shrewsbury Ltd is committed to protecting your privacy. This notice describes how we collect and use personal information about you.

This notice applies to personal information that we collect in connection with our websites at,,, other micro-sites operated by us from time to time, and our various social media accounts (“Websites”).

This notice also applies to personal information that is collected from you by our employees. 

The data controller of your personal information collected through the Websites is The Cave Shrewsbury Ltd of 3 High Street, Shrewsbury, SY1 1SP.

Please read this notice carefully to understand how and why we are using your personal information.

1 The kind of information we may hold about you

We may collect, store, and use the following categories of your personal information:

Personal contact details such as name, title, address, email address and telephone number.

Details of purchases and transactions carried out through the Websites and fulfilled by us.

Information submitted as part of a survey operated through the Websites.

Records of correspondence with you whether by telephone, email, social media or otherwise.

Social media profile information, including profile name and picture.

Details of your visits to the Websites, and information about how your device has interacted with our Websites, including search and browsing history, the pages accessed and links clicked.

Information collected automatically from your device, including IP address, device type, operating system, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information.

2 How is your personal information collected?

We collect information that you provide voluntarily. Certain parts of our Websites may ask you to provide personal information voluntarily, to register an account with us, to place an order with us, to subscribe to a service from us, to subscribe to marketing communications from us, and/or to submit enquiries to us.  We also collect information that you provide voluntarily to our employees, whether in writing or by telephone or email.

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

We also collect some information automatically when you visit the Websites. Collecting this information enables us to better understand the visitors who come to our Websites, where they come from, and what content on our Websites is of interest to them.

Some of this information may be collected using cookies and similar tracking technology. We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you, including to serve internet-based advertising.  For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice.

3 Why do we collect your personal information?

The situations in which we will process your personal information are listed below:

To create an account for you to help us provide a more personalised service suited to meet your preferences.

To ensure that the Websites are presented in the most effective manner for you and your device.

To send you newsletters or catalogues or provide you with information, products or services that you request from us, or which we feel may interest you.

To carry out our obligations arising from any contracts entered into between you and us

To process refunds.

To interact with you and handle and respond to communications with you.

To allow you to participate in interactive features of our Websites and service, when you choose to do so.

To notify you about changes to our service.

To contact you and to update you in respect of any partially complete or incomplete orders you have made.

To obtain and analyse your feedback as part of customer surveys.

To analyse customer behaviour and purchases within the Websites and improve the quality and relevance of our Websites to our visitors.

To facilitate the improvement and optimisation of our services to you.

To monitor delivery and viewing of our newsletters to facilitate the improvement and optimisation of the delivery of the newsletter to you.

To handle any disputes which we may have with you.

To detect and/or prevent illegal or undesirable activities within the Websites.

To train staff.

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it, such as: (i) for the purpose of performing a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, iii) where we have your consent to do so, or (iv) where we have a legal obligation to collect personal information from you.

If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be for our legitimate commercial interest, to operate the Websites and make these available to you as necessary to provide our products and services to you, for interacting with you, responding to your queries and maintaining good customer relations, for monitoring our communications with you, analysing customer behaviour and purchases, undertaking and optimising marketing and contacting you in respect of incomplete orders, operating our digital voucher services, obtaining customer feedback, handling disputes, staff development and for the purposes of detecting or preventing illegal or undesirable activities. We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us (section 13)

4 What if you fail to provide personal information?

If you fail to provide certain information when requested we may not be able to perform any contract we have entered into with you, or we may be prevented from complying with our legal obligations.

5 What if we want to use your information for a different purpose?

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent where this is required or permitted by law.

6 How secure is your information?

Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

7 Who might we share your information with?

We may share your personal information in the situations detailed below:

Service providers

We share your personal information with third parties who provide services to us. The following activities all involve the processing of personal information and are carried out by third party service providers: website hosting, website optimization and analytics, payment processing, delivery, monitoring and optimisation of checkout reminder emails and marketing materials, customer survey services, hosting and maintenance of social media platforms. Further details in respect of our third party service providers are available on request. Please contact us (section 13) for further information.

All service providers are required to take appropriate security measures to protect your personal information. We do not allow third party service providers to use your information for their own purposes. We only permit them to process your personal data for specified purposes in accordance with our instructions.

Law, legal rights and vital interests

We may also need to share your information with a law enforcement body, regulator, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any person.


We may share your personal information where you have specifically consented to such disclosure. 

8 Do you transfer my information outside of the European Union?

We may transfer your personal information outside the European Economic Area (EEA). For example, our Websites are hosted on servers within Europe and the United States of America, and our third party service providers operate around the world.  We will only transfer your personal information outside the EEA if adequate protection measures are in place.  To ensure that your personal information does receive an adequate level of protection outside the EEA we use the following protection measures:

Transferring to countries approved by the European Commission

Using model contractual clauses approved by the European Commission

Requiring companies we transfer information to in the United States to be signed up to the EU/US Privacy Shield Framework

Further details in respect of protective measures used outside of the EEA are available on request. Please contact us (section 13) for further information.

9 How long do we keep hold of your information?

We only retain your information for as long as necessary for the purposes described above, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When we have no ongoing legitimate business need to process your personal information, we will delete it.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which it has been processed, and whether we can achieve those purposes through other means, and the applicable legal requirements.

10 What are your rights in connection with your personal information?

Under certain circumstances, by law you have the right to:

Request access to a copy of the personal information we hold about you

Request correction of any incomplete or inaccurate information we hold about you

Request erasure of information where there is no good reason for continued processing

Object to processing of your information where we are relying on a legitimate interest to process your information.

Where we are processing your information for a particular purpose based on your consent, you have the right to withdraw your consent at any time.

Request restriction to suspend our processing of your personal information.

Request transfer of your personal information to another party which you have provided to us.

Opt out of marketing communications which we send you at any time.

If you want to exercise any of these rights please contact us (section 13).

You will not have to pay a fee to exercise any of your rights, however we may charge a reasonable fee if your request is unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

Please note that we may need to request information from you to confirm your identity and establish your entitlement to these rights.

If you are not satisfied with our processing of your personal information, you also have the right to make a complaint to the relevant supervisory authority. Please see here for the relevant contact details.

11 What we ask of you?

It is important that the personal information we hold about you is accurate and current. Please contact us (section 13) immediately and inform us of any changes to the personal information which we hold about you.

If you provide us with information about another person (e.g. gift recipient), you confirm that you have informed them of our identity, the purposes for which their personal data will be processed, and that you have obtained their permission to such processing by us.

12 Change to this privacy notice

We may update this notice from time to time. When we update this notice, we will take appropriate measures to inform you, consistent with the significance of the changes.  We will obtain your consent to any material changes if and where this is required by law.

You can see when this notice was last updated by checking the date displayed at the top of this notice.   

13 Contact us

This notice is overseen by The Cave Shrewsbury Ltd .If you have any questions, complaints or requests please make contact with our Manager of Operations by email: vicki.heath at

Cookies Policy


This notice explains how The Cave Shrewsbury Ltd uses cookies and similar technologies when you visit our websites at,,, other micro-sites operated by us from time to time, and our various social media accounts (“Websites”). It explains what these technologies are and why we use them, as well as your rights to control them.

What are cookies?
Cookies are small data files placed on your computer or mobile device when you visit a website.  Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information. 
Cookies set by the website owner are called "first party cookies".  Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website.
Why do we use cookies?
We use first party and third party cookies for several reasons. The specific types of first and third party cookies served through our Websites and the purposes they perform are described below:

Cookie name                                     Life span                                                Purpose

svSession                                            Permanent                                                 Creates activities and BI

hs                                                        Session                                                      Security

incap_ses_${Proxy-ID}_${Site-ID}      Session                                                      Security

incap_visid_${Proxy-ID}_${Site-ID}    Session                                                      Security

nlbi_{ID}                                              Persistent cookie                                       Security

XSRF-TOKEN                                     Persistent cookie                                       Security

smSession                                          Two weeks                                                Identify logged in site members

What about other tracking technologies, like web beacons?
Cookies are not the only way to recognise or track visitors to a website.  We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs").  These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or opened an e-mail that we have sent them.  This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns.  In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do you serve targeted advertising?
When you visit our website, selected third parties may serve cookies on your computer or mobile device to allow relevant adverts to be delivered to you on third party websites. We do this using a variety of digital marketing networks and exchanges, advertising technologies like web beacons, pixels and cookies, in addition to technology offered by third parties such as Facebook pixel's custom audience feature. The adverts which you see will be based on your previous use of The Cave Shrewsbury Ltd website. The information collected through this process does not enable us or the third party websites to identify your name, contact details or other personally identifying details unless you choose to provide these.  We will use anonymous information about the ad you saw and how you engaged with it to measure and improve our advertising campaigns in the future.
How can I control cookies?
You have the right to decide whether to accept or reject cookies.  You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.   As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
You can opt-out of Google Analytics tracking using a browser plugin at You can specifically opt-out from personalised ads powered by Google across your internet usage at .
In addition, most advertising networks offer you a way to opt out of targeted advertising.  If you would like to find out more information, please visit or
How often will you update this Cookie Notice?
We may update this Cookie Notice from time to time.  Please re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies. 
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at vicki.heath at

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